Comments on: Reaching Mom Bloggers: Inviting Mom Bloggers to Corporate Events http://www.multitaskingmommy.com/2009/05/reaching-mom-bloggers-inviting-mom-bloggers-corporate-events/ A Boston career mom's adventures in stay-at-home mommyhood Thu, 29 Jul 2010 20:52:00 +0000 hourly 1 http://wordpress.org/?v=abc By: Heather http://www.multitaskingmommy.com/2009/05/reaching-mom-bloggers-inviting-mom-bloggers-corporate-events/comment-page-1/#comment-171 Heather Sun, 17 May 2009 01:13:32 +0000 http://www.multitaskingmommy.com/?p=184#comment-171 I especially like the point you made about not always inviting the 'biggest' bloggers. It seems most of the time big companies look for who has the largest following, and I think that is often a mistake. I know several of the 'big' ones were invited to certain events that I hear VERY LITTLE about after the fact. Knowing that thousands of dollars were spent to fly them there, wine and dine them, and give them a really great experience...I don't think the return on the investment is there! I have seen that happen more than once, and it's frustrating. It comes across as the blogger thinking they are so important they don't have to bother with it. Alternatively, had a lesser known blogger been invited to that same event, it would be such a big deal to them that they would blog, twitter, facebook, and myspace the heck out of it, so that everyone would hear. In my opinion, a blogger with a smaller following who tells everyone all the details of that great event will have far more impact than one with a large following who mentions the event in passing. I especially like the point you made about not always inviting the ‘biggest’ bloggers. It seems most of the time big companies look for who has the largest following, and I think that is often a mistake. I know several of the ‘big’ ones were invited to certain events that I hear VERY LITTLE about after the fact. Knowing that thousands of dollars were spent to fly them there, wine and dine them, and give them a really great experience…I don’t think the return on the investment is there! I have seen that happen more than once, and it’s frustrating. It comes across as the blogger thinking they are so important they don’t have to bother with it. Alternatively, had a lesser known blogger been invited to that same event, it would be such a big deal to them that they would blog, twitter, facebook, and myspace the heck out of it, so that everyone would hear.

In my opinion, a blogger with a smaller following who tells everyone all the details of that great event will have far more impact than one with a large following who mentions the event in passing.

]]> By: Cecily http://www.multitaskingmommy.com/2009/05/reaching-mom-bloggers-inviting-mom-bloggers-corporate-events/comment-page-1/#comment-170 Cecily Sat, 16 May 2009 22:55:47 +0000 http://www.multitaskingmommy.com/?p=184#comment-170 This is actually a great, concise, insightful assessment I wish every company would read before inviting me (I'm a mommy blogger) to an event. I often get invited to things that my readers and I have no interest in, and get overlooked for the events that would be perfect for us. If PR folks spent a bit more time getting to know the RIGHT bloggers instead of just going after the BIGGEST blogger, they'd get a far greater bang for their buck! Thanks for this. This is actually a great, concise, insightful assessment I wish every company would read before inviting me (I’m a mommy blogger) to an event. I often get invited to things that my readers and I have no interest in, and get overlooked for the events that would be perfect for us. If PR folks spent a bit more time getting to know the RIGHT bloggers instead of just going after the BIGGEST blogger, they’d get a far greater bang for their buck!

Thanks for this.

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