Return on Investment (ROI) on Social Media Outreach Series – Part One

Back in my former career, I spent quite a bit of time creating ROI (Return on Investment) models.  While some ROI modeling can be relatively straightforward, measuring the benefit of marketing can be extremely difficult, because the impact is often hard to measure.  There isn’t always a direct linkage from a social media marketing campaign to a sale.  This series of posts will review social media goals, as well as methods to measure each of these goals.  While each of these methods can be used for all types of social media, I’m really focused on the mom blogger segment.

Before beginning your social media campaign, you need to know what your goals are.  Your end goals should dictate which type of campaign you decide on, as well as how you measure the impact of that campaign.  Don’t wait until your campaign gets started to decide on measurement – that should be built right in to the total social media campaign and budget.

Here are a few of the end goals you may choose to set:

Learning More About Social Media

Increased Brand Exposure through Social Media

Increase in Sales

Decrease in Traditional Media Budget

See part 1 tomorrow…

Tagged as: blogger outreach, mom bloggers, ROI series, social media consultants, social media measurement, social media to moms