ROI on Social Media Outreach – Part 3 – Blogger Events

See parts 1 and parts 2 first.

Goal 1: Learning More About Social Media (continued)

If your company is seeking to learn more about social media, and isn’t sure exactly how to proceed.  There are several options.  These options range for the incredibly inexpensive to the expensive, and the benefits can vary as well.

Option 2: Planning a Mom Blogger Event

Another option is to plan a mom blogger event at your corporate headquarters.  While this can be a large expense, the benefits are enormous – learning about social media, increasing brand exposure, increasing sales, and decreasing the costs of traditional media.

When you plan a blogger outreach event, you should invite a wide variety of mom bloggers.  Choose a social media consultant or PR firm that specializes in blogger outreach to make sure your event runs seamlessly.

ROI Measurement

Expense: the expense can be large, but the  benefit is also large.  Depending on the amount of bloggers you will invite, you’ll need to pay for airfare, hotels, ground transportation, meals, and conference facilities.

Benefit: When you have a social media blogger event, you will learn quite a bit about social media, especially if you have a small, intimate event.  Watch the tools the bloggers use, from Whirrl to Twitter to Twitpic and Facebook.  Select a Twitter hashtag that your bloggers can use during the event, and invite your senior management to watch the trending topics.

Having a social media blogger outreach event is also likely to increase mentions of your company online.  Most bloggers chat about the event before, during, and after.  You’ll also develop personal relationships which are really difficult to forge online.

Tagged as: ROI series, social media consultants, social media measurement, social media to moms