See part one of my Return on Investment (ROI) of Social Media Outreach series.
Goal 1: Learning More About Social Media
If your company is seeking to learn more about social media, and isn’t sure exactly how to proceed. There are several options. These options range for the incredibly inexpensive to the expensive, and the benefits can vary as well.
Option 1: Sponsoring a Mom Blogger to a Conference
One option to learning more about social media is to sponsor a mom blogger to a social media conference. When you choose to sponsor a mom blogger, carefully review both the blogger and the conference. Ask the mom you sponsor to report back on you with key takeaways of the conference, and ask the mom to consider how your company fits in with the topics discussed. If you choose a mom with social media experience, you may even ask for her to help recommend next steps in social media for your company.
ROI Measurement
The expense here is whatever you spend for the conference. Keep in mind that while some moms accept multiple sponsors to pay for their whole trip, you may choose to sponsor the whole trip so that your sponsored mom can focus on your agenda.
The benefit may be hard to measure, but consider how much research your company would have to do on your own to obtain some of this knowledge. While your company can certainly consider sending a delegate to the conference instead of sponsoring a mom, there are other benefits to sponsoring a mom. For instance, you’ll probably also get some amount of advertising, as your sponsored mom will talk to others (most likely in a positive light) about the sponsorship, both on and offline. Consider sending the mom to the conference with cards with coupon codes, or some other handout, that can help spread your brand. You could also track sales using the coupon code (but don’t use this as the only benefit).
Part 3 tomorrow will focus on having a blogger outreach event
Photo credit: Jen DeCesari
